What is a Marketing Funnel

What exactly is a channel for marketing? And why should an online marketing professional have one?

It's a strategy for marketing to encourage potential customers to buy products from your company. It's a sales process that allows someone to browse your website to find information that can solve their issue. You can build a rapport with each person by using certain tools.

This will help to understand the needs of every visitor. This will enable you to give the best information possible to every customer. Visitors is more comfortable purchasing your products when you have earned their trust. The visitor then transform into a customer.

Many customers turn into regular customers, and will be more likely to purchase each item on your site. A marketing funnel consists of the different stages of the sales process that it takes to transform a regular website visitor to a loyal customer who wants to buy everything that you can throw at them.

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This is the ultimate objective for any online marketer. A well-designed funnel will achieve this very easily.

Your promotional materials are drawing attention of people and leading them to your funnel. When they fill out the forms on your PERSONAL Lead Capture Page, they enter the funnel. Since no one is going to sign up to your business lead capture page, I used the word "personal". They would like to be leaders, not a business.

The page for lead capture is where they enter into the funnel. When they click the "Sign up Now" or "Enter Here" button, they enter a whole new concept of network marketing.

The best part is that they are qualifying themselves to be able to do it. It's their decision. You haven't sold them anything, except that you are an instructor, leader, and someone who can show them how to get more leads, and also more cash in their businesses.

This is the way the typical marketing channel functions.

The "front-end", you can create a free offer that can draw and attract prospective customers who may be interested in buying your product further down the sales funnel. In order to get the free product, people have to sign-up (also called opt-in) and provide their email address as well as their name which in turn are added to your list of email subscribers.

Now, you can include these contacts in your email lists so you can send them other relevant offers.

By signing up for the free offer will take you to a webpage with low-price offers or a "trip wire offer". This is where they move into the "back-end of the funnel."

If they purchase the bargain offer, they'll be taken on to a second similar offer for a higher cost (normally known as"upsell") "upsell"). If the buyer buys this higher priced offer, they'll be taken to the next related product with a more expensive cost. This could go on for a long period of time.

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