How do I increase my Walmart ranking?

Apr 24

By the day, it is becoming increasingly evident that Walmart is a vital competitor to Amazon. Retail Dive found that there have been more than doubling the number of sellers on the marketplace since mid-2019. There is also no question that Walmart has surpassed eBay as the 2nd-largest retailer in the United States. In order to make a lasting impact on the business model, however, one of the biggest challenges is to adapt to this new opportunity and create high-quality listings that don't rely on one-size-fits-all approaches.

In order to create a successful Walmart listing, one must understand the anatomy of a successful Walmart listing and avoid mistakes. It is also important to closely monitor your listing's most significant components in order to remain one step ahead of your competitors. Learn more tips and tricks about selling on Walmart by utilizing the Walmart account management services provided by Urtasker.

An Introduction to Walmart's Marketplace

There are several e-commerce platforms offered by Walmart, including the Walmart Marketplace and the Walmart e-Commerce platform. During the year 2000, Walmart introduced a website, walmart.com. Since Walmart began the Walmart Marketplace in 2009, it has recognized the enormous opportunity brought about by the growing popularity of the mobile phone and the internet.

Several third-party retailers can now sell their merchandise on Walmart.com through Walmart's Marketplace. Several retailers across the country have taken advantage of this opportunity. More than 36,000 retailers participate in walmart marketplace advertising. Using the Walmart Marketplace to sell your products presents you to customers who are in the sales funnel as one of the most efficient ways to promote your brand.

Listing on Walmart Marketplace: What not to do

When selling through a Walmart seller account for the first time, many sellers, no matter how big or small, make the same mistakes. Avoid these top 3 mistakes by following these steps.

Using the Amazon Listing Copy and Paste feature

The process of copying and pasting Amazon listings appears to be an easy method of saving time and reproducing results (in theory). As Walmart requires that product titles and descriptions be distinct, doing so might lead to duplicate content issues. It is also very possible that a copy of something that ranks highly on Amazon may not perform as well on Walmart.

When you sell on Walmart, you have to deal with different taxonomies, requirements, algorithms, and audience members. In comparison to Amazon, you have the benefits of Prime as well as an advanced algorithm. Among the features offered by Walmart are the fast shipping tag, the pro seller badge, and a more primitive ranking system that is constantly changing.

Missing out on product data

Walmart is not the only retailer to overlook the value of entering complete product information, so retailers are not the only ones to make this mistake. Suppose, for instance, that you have entered the basic information regarding the brand, size, and material of your products. Yet we have not included any advanced characteristics such as eco-friendly and verification-related. If you neglect to include these extra details, your SEO accuracy may suffer for long-tail keywords, and your chances of ranking may suffer as well.

Considering Walmart's and Amazon's algorithms to be the same.

Understanding each marketplace's algorithm can be challenging, and assuming that all algorithms are similar would be a grave error. A prime member of Amazon's algorithm, for example, receives a higher ranking on the platform and is often suggested products based on their shopping intentions. The relevance of a product is determined by a set of rules different from that used by Walmart's algorithm, based primarily on exact keyword matches.

Improving the quality of your Walmart Marketplace listing

All online marketplaces have implemented algorithms. When you conduct a search at Walmart for a specific term, Walmart's search algorithm determines what items will appear on the top of the list. This is the reason you don’t see coffee makers when you search for dog carriers.

It is crucial to optimize your Walmart Marketplace SEO in order to rank higher than your competitors. Investing in your Walmart Marketplace SEO is an excellent strategy for generating more targeted leads and generating more sales. If you work on the following two categories, you can be sure that you will obtain the best ranking in Walmart's marketplace.

Content

Your listing's content is, without a doubt, its most important component. Although your images and title are of great significance, your content goes far beyond them. As you will see below, there are some other items that should not be overlooked, which are listed below.

Categories.

For each of your product listings, you will be required to select the right category and subcategory. Further, it ensures that your products appear at the right time, both organically and through paid advertising.

Characteristics

Those who understand your category and subcategory thoroughly will be able to determine much more easily which attributes to use in your listing. These attributes need not be included in the basic product information that needs to be provided. You can learn what attributes Walmart customers typically look for by reviewing the left-hand side filters on the results page. To determine which advanced attributes should be included, you may conduct keyword research.

Title of the product.

While titles are extremely important to the visibility of your listing, overcrowding them with keywords will do more harm than benefit. Your titles should be short and concise, approximately 50-70 characters in length, and should be creative.

Details

You will have more success if you describe your products in detail. Generally speaking, you should include three to ten key aspects in your listing and 150 words or less in paragraph form. According to this number, your product's category will vary, but if you follow the guidelines as closely as possible, you should not encounter any difficulties.

Photographs.

In order to ensure that your images are not only crisp but also allow for zooming in, Walmart's specifications for image resolution should be followed carefully. Additionally, your buyers should be able to envision themselves using your product if you provide multiple images and swatches per product variant. Additionally, they should be aware of the size and capabilities of the product.

Offer

Pricing and fulfillment can be grouped under this heading. Pricing and fulfillment are also of importance to Walmart, as they are to other marketplaces. Managing a multichannel catalog will require you to focus your attention on the latter, as this is a hallmark of the company's global brand.

Pricing

To maintain price parity, your products cannot be purchased on the internet at significantly lower prices, either from you or your competitors. Walmart will not hesitate to remove your landing page if they find that your landing price does not meet their competitiveness standards. ‍

Speed of shipping

Your business will likely gain a lot more traction if you are able to provide your products within two business days or even sooner. The free and fast shipping policy of Walmart is very well known. To take advantage of the fast shipping tags, you must enroll in Walmart ThreeDay or TwoDay.

Inventory levels and in-stock rates

You must always keep your products in stock and updated to maintain a high ranking. Make sure your inventory is synced between all of your sales channels to avoid common inventory management mistakes.

Conclusion

Listings at Walmart are a practiced art that requires regular monitoring and improvement. In today's market, simply sticking your product on the market without being concerned about the user's experience is no longer sufficient. Keeping an eye on every detail is vital, and you will want to verify that your product data, operations, and the metadata of your listing are accurate.