Ford launches new off-road Timberline models, starting with the Explorer SUV
2021 Ford Explorer Timberline
DETROIT – Ford Motor plans to offer the Explorer SUV, a new range of off-road vehicles under the Timberline name, starting this summer.
The 2021 Explorer Timberline, which the company unveiled on Wednesday, has an updated exterior look, improved ground clearance and other off-road features such as high-performance dampers and underrun guards to protect the vehicle’s chassis.
Other SUVs with similar features and capabilities under the Timberline name are expected to follow, but Ford officials declined to discuss further details.
“Ford is delivering more powerful SUVs with Timberline. Consumer data has shown us that more than ever, customers are wanting to go outside and explore the great outdoors with friends and family,” said Kumar Galhotra, Ford president of the Americas & International Markets Group in a statement.
With the new Timberline equipment, Ford wants to benefit from increasing SUV sales and the demand for off-road vehicles. The looks and characteristics of such vehicles have become increasingly popular with mainstream consumers in recent years.
Off-road models usually also increase profits. The Explorer Timberland will start at $ 45,765, according to Ford. That pricing positions it in the middle of the Explorer lineup, but about $ 13,000 more than the base model.
Ford reports that off-road usage has increased 56% over the past three years for its current Explorer owners.