Sainsbury’s to present susceptible clients entry to Nectar double factors promo – after MSE steps in
‘I think this is a good solution’
Martin said: “I think this is a good solution and I’m thankful to Sainsbury’s for taking my call – and listening – as I did too. It was stuck between a rock and a hard place.
“I’d suggested it allow people to redeem online as well as in store, but it explained that simply wasn’t practicable in the time available as many of the redeemable goods are only stocked in store. And equally, as Sainsbury’s is controlling the numbers in shops, the amount of people going in store to redeem their double points vouchers shouldn’t have a material impact on footfall.
“That left the problem of what to do with those who simply couldn’t go into a store, due to vulnerability, yet who had changed points into double-up vouchers. These people were being deprived of the promotion.
“Sainsbury’s was planning to allow them to get a refund and get their points back. But I suggested that it’d be best if Sainsbury’s gave them double the points back, so in effect these people – some of those most hard hit at the moment – could still benefit. It has agreed, which I think is a win-win all round.”